CONTENT CREATION
We connect your brand with customers through compelling,
customer-centric content.

CONTENT CREATION

๊ณ ๊ฐ ๊ด€์ ์—์„œ ๋งค๋ ฅ์ ์ธ ์ปจํ…์ธ ๋กœ

๋‹น์‹ ์˜ ๋ธŒ๋žœ๋“œ๋ฅผ ๊ณ ๊ฐ๊ณผ ์—ฐ๊ฒฐํ•ฉ๋‹ˆ๋‹ค.


์š”์ฆ˜ ๋ธŒ๋žœ๋“œ์™€ ๊ธฐ์—…๋“ค์ด 

์ปจํ…์ธ ์— ์ง‘์ค‘ํ•˜๋Š”

์ด์œ ๋Š” ๋ฌด์—‡์ผ๊นŒ์š”?



๋” ์ด์ƒ ๊ด‘๊ณ ๋งŒ์œผ๋กœ๋Š” ๊ณ ๊ฐ์„ ์„ค๋“ํ•˜๋Š” ๋ฐ ํ•œ๊ณ„๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.
์˜ค๋ž˜ ์‚ด์•„๋‚จ๋Š” ๋ธŒ๋žœ๋“œ๊ฐ€ ๋˜๊ธฐ ์œ„ํ•ด์„œ๋Š” 
๋ธŒ๋žœ๋“œ๋งŒ์˜ ์ฝ˜ํ…์ธ ๋ฅผ ํ†ตํ•ด ๊ณ ๊ฐ๊ณผ์˜ ์ ‘์ ์„ ๋งŒ๋“ค๊ณ , 
์ง€์†์ ์ธ ๊ด€๊ณ„๋ฅผ ์Œ“์•„๋‚˜๊ฐ€๋Š” ๊ฒƒ์ด ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค.


Why are brands and companies focusing

on content these days? 

Advertising alone is no longer enough to persuade customers.
To build a lasting brand, it is essential to create unique content,
establish touchpoints with customers, and foster long-term relationships.

๋ณธ์งˆ์„ ๋‹ด์€ ์ปจํ…์ธ ๋ฅผ ์ง€ํ–ฅํ•ฉ๋‹ˆ๋‹ค.

๊ธฐ์กด ์ฑ„๋„ ์šด์˜์˜ ๋ฌธ์ œ์ 


- ์ปจํ…์ธ  ์šด์˜ ๊ฐ€์ด๋“œ ์—†์ด 

   ๋‹ค์†Œ ๋‹ค์–‘ํ•œ ์ฃผ์ œ์™€ ์‚ฐ๋งŒํ•œ ๋””์ž์ธ ์Šคํƒ€์ผ

- ์ปฌ๋Ÿฌ์˜ ์ผ๊ด€์„ฑ ๋ถ€์กฑ

์ฑ„๋„ ์šด์˜ ๊ฐœ์„  ๋ฐฉํ–ฅ


- ๋‹จ์ˆœ ์ œํ’ˆ ์†Œ๊ฐœ๊ฐ€ ์•„๋‹Œ ๋””์ง€ํ„ธ ์‡ผ๋ฃธ์œผ๋กœ

- ๊ณต๊ฐ„์— ๋Œ€ํ•œ ๊ฒฝํ—˜ ์ œ๊ณต

- ๋ฌด์ฑ„์ƒ‰์„ ์ฃผ ์ปฌ๋Ÿฌ๋กœ ํ™œ์šฉ

- ์ผ๊ด€๋œ ํ†ค ์•ค ๋งค๋„ˆ

์ปจํ…์ธ  ๊ฐœ์„  ํ›„ ์ฑ„๋„ 250% ์„ฑ์žฅ
๋ธ”๋กœ๊ทธ ๋žญํฌ ์ƒ์œ„ 80% ์—์„œ
์ƒ์œ„ 10%๋กœ ์ƒ์Šน 
*ํŒ๋‹ค๋žญํฌ ๊ธฐ์ค€

WHY SUSTAINABLE?


๋ณธ์งˆ์„ ๋‹ด์€ ์ปจํ…์ธ ๋ฅผ ์ง€ํ–ฅํ•ฉ๋‹ˆ๋‹ค.

์ €ํฌ๋Š” ๋‹จ์ˆœํ•œ ์ƒ์œ„๋…ธ์ถœ ๋ฐฉ๋ฒ• ๋“ฑ ๊ธฐ์ˆ ์—๋งŒ ๋งค๋ชฐ๋˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.

๋ธŒ๋žœ๋“œ ์ •์ฒด์„ฑ๊ณผ ์ฑ„๋„ ํŠน์„ฑ์— ๋Œ€ํ•œ ๊นŠ์€ ์ดํ•ด๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ๊ณ ๊ฐ์„ ์„ค๋“ํ•  ์ˆ˜ ์žˆ๋Š” ์ปจํ…์ธ ๋ฅผ ๊ธฐํšํ•˜๊ณ  ์ œ์ž‘ํ•ฉ๋‹ˆ๋‹ค.

์˜จ๋“œ๋ฏธ๋””์–ด ์ฑ„๋„ ์šด์˜

- ๋ธŒ๋žœ๋“œ ์ •์ฒด์„ฑ๊ณผ ์ฑ„๋„ ํŠน์„ฑ์— ๋งž๋Š” ์ปจํ…์ธ  ์ „๋žต ์ˆ˜๋ฆฝ

- ๋ธ”๋กœ๊ทธ/์ธ์Šคํƒ€๊ทธ๋žจ ๋“ฑ ์˜จ๋“œ๋ฏธ๋””์–ด ์ฑ„๋„ ์ปจํ…์ธ  ๊ธฐํš/์ œ์ž‘

- ๋งค์›” ์ฑ„๋„ ์šด์˜์„ ํ†ตํ•œ ์ธ์‚ฌ์ดํŠธ ๋„์ถœ ๋ฐ ์ •๊ธฐ ๋ณด๊ณ 


๋ธŒ๋žœ๋“œ ์ปจํ…์ธ  ๊ธฐํš ๋ฐ ์ œ์ž‘

- ์ธํ”Œ๋ฃจ์–ธ์„œ ํ˜‘์—…์„ ํ†ตํ•œ ๋ธŒ๋žœ๋“œ ํ™๋ณด ๋ฐ ์ธ์ง€๋„ ์ฆ๋Œ€

- ์ด๋ฒคํŠธ/ํ”„๋กœ๋ชจ์…˜ ๊ธฐํš ๋ฐ ์ „๊ฐœ๋ฅผ ํ†ตํ•œ ์ž ์žฌ๊ณ ๊ฐ ์œ ์น˜

- ์–ธ๋ก  ๋ณด๋„์ž๋ฃŒ๋ฅผ ํ†ตํ•œ ๋ธŒ๋žœ๋“œ ํ‰ํŒ ๊ด€๋ฆฌ


์ˆ˜ํ–‰ ์‚ฌ๋ก€
ํ™”์‹ ์„ธ๋ผ๋ฏน
HWASHIN CERAMIC
     - ๋ธŒ๋žœ๋“œ ์ฑ„๋„ ์ปจํ…์ธ  ๊ฐœ์„  ํ›„ ์•ฝ 1๋…„ ๊ฐ„ ์ƒ์Šน ์ถ”์ด ์ง€์†
     - ๋“œ๋ผ๋งˆ ‘์žฌ๋ฒŒ์ง‘ ๋ง‰๋‚ด์•„๋“ค’ ์ดฌ์˜ ํ˜„์žฅ ํ˜‘์ฐฌ ๋ฐ ์ธํ”Œ๋ฃจ์–ธ์„œ ํ˜‘์—…

     - PR ๋ฐ ๋ฐ”์ด๋Ÿด ํ™œ๋™ ๋ณ‘ํ–‰


๋ผ์šฐ์ฒด
 LAUCHE

- ๋ฆฌ๋‰ด์–ผ ๋Ÿฐ์นญ ์ดˆ๊ธฐ๋ถ€ํ„ฐ ์•ฝ 6๊ฐœ์›” ๊ฐ„ ์ฑ„๋„ ์ง€์† ์„ฑ์žฅ
     - ๋ฆฌ๋‰ด์–ผ ๋Ÿฐ์นญ ์ดˆ๊ธฐ ์ธํ”Œ๋ฃจ์–ธ์„œ ํ˜‘์—… ์ปจํ…์ธ  ๋ฐœํ–‰
- PR ๋ฐ ๋ฐ”์ด๋Ÿด ํ™œ๋™ ๋ณ‘ํ–‰

We strive for content that captures the essence. 

Issues with Existing Channel Management 



Issues with Existing Channel Management

  • Lack of a structured content guideline, resulting in diverse topics and an inconsistent design style.
  • Inconsistency in color scheme.


Channel Management Improvement Plan


  • Transform from simple product introductions to a digital showroom.
  • Provide an immersive experience of the space.
  • Utilize monochrome as the primary color scheme.
  • Maintain a consistent tone and manner.



์˜จ๋“œ๋ฏธ๋””์–ด ์ฑ„๋„ ์šด์˜


- ๋ธŒ๋žœ๋“œ ์ •์ฒด์„ฑ๊ณผ ์ฑ„๋„ ํŠน์„ฑ์— ๋งž๋Š” ์ปจํ…์ธ  ์ „๋žต ์ˆ˜๋ฆฝ

- ๋ธ”๋กœ๊ทธ/์ธ์Šคํƒ€๊ทธ๋žจ ๋“ฑ ์˜จ๋“œ๋ฏธ๋””์–ด ์ฑ„๋„ ์ปจํ…์ธ  ๊ธฐํš/์ œ์ž‘

- ๋งค์›” ์ฑ„๋„ ์šด์˜์„ ํ†ตํ•œ ์ธ์‚ฌ์ดํŠธ ๋„์ถœ ๋ฐ ์ •๊ธฐ ๋ณด๊ณ 



๋ธŒ๋žœ๋“œ ์ปจํ…์ธ  ๊ธฐํš ๋ฐ ์ œ์ž‘


- ์ธํ”Œ๋ฃจ์–ธ์„œ ํ˜‘์—…์„ ํ†ตํ•œ ๋ธŒ๋žœ๋“œ ํ™๋ณด ๋ฐ ์ธ์ง€๋„ ์ฆ๋Œ€

- ์ด๋ฒคํŠธ/ํ”„๋กœ๋ชจ์…˜ ๊ธฐํš ๋ฐ ์ „๊ฐœ๋ฅผ ํ†ตํ•œ ์ž ์žฌ๊ณ ๊ฐ ์œ ์น˜

- ์–ธ๋ก  ๋ณด๋„์ž๋ฃŒ๋ฅผ ํ†ตํ•œ ๋ธŒ๋žœ๋“œ ํ‰ํŒ ๊ด€๋ฆฌ



 
   ํ™”์‹ ์„ธ๋ผ๋ฏน
     HWASHIN CERAMIC
     - ๋ธŒ๋žœ๋“œ ์ฑ„๋„ ์ปจํ…์ธ  ๊ฐœ์„  ํ›„ ์•ฝ 1๋…„ ๊ฐ„ ์ƒ์Šน ์ถ”์ด ์ง€์†
     - ๋“œ๋ผ๋งˆ ‘์žฌ๋ฒŒ์ง‘ ๋ง‰๋‚ด์•„๋“ค’ ์ดฌ์˜ ํ˜„์žฅ ํ˜‘์ฐฌ ๋ฐ ์ธํ”Œ๋ฃจ์–ธ์„œ ํ˜‘์—…

     - PR ๋ฐ ๋ฐ”์ด๋Ÿด ํ™œ๋™ ๋ณ‘ํ–‰


๋ผ์šฐ์ฒด   
LAUCHE    
    
- ๋ฆฌ๋‰ด์–ผ ๋Ÿฐ์นญ ์ดˆ๊ธฐ๋ถ€ํ„ฐ ์•ฝ 6๊ฐœ์›” ๊ฐ„ ์ฑ„๋„ ์ง€์† ์„ฑ์žฅ   
     - ๋ฆฌ๋‰ด์–ผ ๋Ÿฐ์นญ ์ดˆ๊ธฐ ์ธํ”Œ๋ฃจ์–ธ์„œ ํ˜‘์—… ์ปจํ…์ธ  ๋ฐœํ–‰   
- PR ๋ฐ ๋ฐ”์ด๋Ÿด ํ™œ๋™ ๋ณ‘ํ–‰